LINE CITTÀ D'ITALIA

“Città d’Italia” is the new trademark that Caffè La Messicana Piacenza is launching at the 2015 Milano Host, dedicated mainly to the foreign market.

“Città d’Italia” is a tribute to the tradition of the Italian coffee, which is more and more becoming worldwide one of the most iconic elements of the “made in Italy”. The original graphic representation is inspired to some of the most important cities: Milan, Rome, Venice, Pisa, Turin, Neaples and more to come… They have been “interpreted” by an Architect-Designer: she has revisited the stylistic and architectural motifs typical of our cities, creating an image at the same time classical and innovative.

Caffè La Messicana Piacenza has built around this approach a comprehensive “marketing system” in order to allow customers to communicate to the final consumer the products’ uniqueness capturing their attention while they taste its blends.

CITTÀ D’ITALIA IS GOING TO WRITE A NEW AND IMPORTANT PAGE IN THE HISTORY OF CAFFÈ LA MESSICANA PIACENZA.

THE DESIGNER - The pictures of the Caffe d’Italia line were drawn by the versatile Milanese artist Anna Sutor. Her illustrations were published in newspapers, magazines, books and advertisements in Europe, Usa and Brazil. Her works were awarded by the New York Society of Illustrators and the Italian Association of Illustrators.